COCOY S. RAMBUYON

Aloha,

Let’s take a look today on how this successful author
shares his experiences in making his sales copy effective.
I think you will love it like I do.  I’m publishing his
articles on this blog regularly now.

Keep It Short Scholar
by Diego Norte

We’ve all heard the normal KISS principle (Keep It Simple
Scholar). When we talk about sales copy, it is important
to keep it simple. It is also important to keep it short.

Let’s briefly take a different view of sales copy. Perhaps
you take the view that sales copy is meant to talk people
into purchasing your product/service. For a moment,
let’s take a different view that it is actually there to
talk people OUT of purchasing your product/service.
In many ways, this latter view is more accurate.

Think about the prospect as she reads your ad copy.

They read a sentence and like what it says. They feel
good; they feel hope that this will be the answer to one
of their problems. They read another sentence. It affirms
the first and they feel more excited. They are ready to
buy, but there is more ad copy. They read on. The third
sentence doesn’t really apply to their specific problem.
Perhaps they start to lose a bit of that excitement. Then
the fourth sentence completely alienates them. They aren’t
part of THAT group of people (perhaps you were selling
a fitness product and the fourth sentence was related to
weight-loss). They turn the page or click the BACK button
or close the browser. You’ve lost them.

If your ad copy stopped after the first two lines, you
would have made the sale. Start reading your ad copy
in this way. Normally, each sentence is viewed as the
sentence that potentially “sells” them. In reality, usually
your prospect is reading each sentence looking for a
reason NOT to buy. Start editing your ad copy to eliminate
all of those potential reasons. In general, strive to make
your ad copy as short as possible.

Not a believer yet? Let me give you some real-life examples
that lead me to this conclusion. In the early days, I would
test click-thru rates using a variety of sales copy. I
would try a paragraph against another paragraph. This is
where I fist noticed that shorter is better. The shorter
paragraphs almost always outperformed the longer
paragraphs. This is true for both the click-thru rate and
the overall amount of revenue generated over a period
of time.

I finally tested this conclusion all the way to it’s
logical extreme… Yep, a single word outperforms two
words almost every time. I now use this concept to build
traffic for others. I draw in the largest potential group
of customers by using a single word. I then show them a
full paragraph describing my customer’s exact
product/service to narrow that group down to the perfectly
targeted visitors to send along to my customer. The others
are given other choices so that I can make some other use
of them.

Need more proof? Try it yourself. Create a link on your
site that says something like: “For the least expensive
high quality widgets, click here”. Obviously, change the
“widgets” to something you want to actually sell. Also
make sure you use some method to track click-thru rates
and sales. Expose that link to a test group of visitors and
record your results. Now repeat with the following
progressively shorter phrases:

Least Expensive/high quality widgets

Least Expensive Widgets

Cheap Widgets

Widgets

In almost all cases, you will find that your click-thru
rate will increase as the phrase becomes shorter. In most
cases, you’ll also notice that the total revenue will
increase as well. Your revenue per click will level off at
some point. This is the point of most efficiency.

Try the same exercise with your one-page sales letter.
Start off with 10 paragraphs and slowly start to eliminate
the least useful paragraphs. You should notice the same
effect. Eventually, your revenue per visitor will level off
and tell you that the remaining paragraphs all say
essential things to sell your product. Then you can start
trimming out sentences… finally, individual phrases and
words.

The goal is to tell your prospects enough about your
product/service that they are ready to buy and NOTHING
MORE. Anything more than these essentials is just going
to convince them that your product/service isn’t right for
them.

Of course, you must be sure to tell them the essentials so
that they make an informed decision. This isn’t a call to
be dishonest by leaving out essential information. It is
actually a call to be more honest by leaving out extraneous
information that would confuse and drive away potential
customers.

Amen to that.  What do you think?  You can leave your
comments and experiences below.

For your online marketing success,

Cocoy

Are There Legitimate Scams?

Are there more get rich quick schemes online that you are
Aware of considering the daily offers and sales pages from
online marketers and gurus that are coming to your inbox
daily?

Are you into it now and you realize later that you have put
hundreds or thousands of dollars into it and you are still
procrastinating for the right time to stop doing it?

Well, read this post and it will guide you on your online
business research and in selecting these companies to work
with.

“Legitimate Scams”
By Diego Norte

Many online businesses have used the slogan “get rich quick”
but is this really true? Well the unfortunate answer is, it
can go both ways-there is always a possibility of getting
rich (which would be the legitimate answer) as well as the
possibility of not getting rich and that’s when it becomes
a scam.

Many online businesses do provide a source of income for
families world-wide. They might supply extra money for
the individuals that are associated with them though the
possibility of getting rich might be slim.

Be aware of online businesses that express these ideals.
They are either running a scam or are unaware of how they
present their business to every day people. Do excessive
research on the company that you are planning to work for.
Get the opinion of others that have worked for that
particular company and opinions that are not already
blogged on the company’s website. To ensure legitimacy
follow these guidelines.

1. Payment Information

Be sure to get excessive information on how you’re being
paid. Whether you are paid per job or by the number of
hours you work. Payment may differ with each company.
Find out if taxes are deducted directly from your pay or
if it’s your job to pay taxes from your earnings,
compensation, benefits, etc.

2. The things your job will entail

Find out what you will really be doing for the company and
if there are any requirements needed to do the job. Most
online businesses do not have requirements for their
employees but it’s good for you to know. For example,
if you are going to write articles for the company, having
a degree in journalism is a plus.

3. Communication

Ensure that you receive information regarding who to
contact in case you need answers to certain questions,
if the question is not already answered on the “frequently
asked questions” page on the company’s website.
Communication can be through telephone, via email, etc.

4. Read the Terms and Conditions

Read your contract carefully and thoroughly. Find out what
are the rules that govern the company. Make sure that you
understand and agree to terms and conditions and that they
suit your needs. If you don’t agree with the terms and
conditions then it’s probably not for you. Instead try
something new or find another job.

5. Research the company

Research as much as you can about the company. There
might not be much but check their ratings on customer
service, and overall performance on delivering satisfaction.

There are possibilities of getting rich with online
businesses but sometimes advertisers will say anything
to get their audience to believe what they want them to
believe, you just have to find out whether what they are
saying suits you or if the promises are even possible to
attain.

Remember that you might be able to make some money but
it might not make you rich. “Get rich” schemes generally
don’t work! The possibility of winning the lottery is
approximately 1 to 5,000,000 and that’s in the United
States alone (whose population density is approximately
305,186,613).

There are some I knew that have made money from some
get rich schemes.  Whether they are still rich and oozing
with cash, that I haven’t heard from these people again nor
seen from forums.

What is your real experience, comments on this?

Have a nice weekend,

Cocoy

Dear Reader,

Most online marketers are confronted with this dilemma.
They spend so much time and money in generating traffic
to their blog or site but see a dismal record in converting
traffic to revenue.  Most likely there’s something amiss
in the process.  Finding a twist in converting traffic
could be the answer.

Most likely a different approach will help.  This could be
taking a deliberate approach to really find the solution
to improve buyers’ response.

If you read carefully those sales letters by top online
marketers, the “wants” are replaced by “fear”.  They are
so good in crafting their sales copy that they make it
appear that there will be scarcity of the product being
offered and delaying action in buying it will mean
missing this particular product.

Here are possible twists in converting those traffic to
good buyers.

Raise the price. Ask yourself this questions. If sales are
falling or traffic is less, why would charging more be
better? Have you under-priced your product, giving it a
lower value in the buyer’s mind? You can add a section
or package with a second information product.

Make a Limited Time Offer.  Creating urgency by offering
a one time offer to a limited number of buyers for a
short time can create good results. Fear of missing it
and making it scarce can force buyers to buy before others
will get it.

Change the cover design. Add new delivery options so
that a buyer can choose eBook, CD or MP3 audio product
formats. These small changes give you a reason to bump
up the price. You can offer a limited time discount like
putting it this way: order right away to get the product
for $39.95. In 48 hours, the price goes up to $79.95.

At the end of the offer, take it off the market. After some
time, make a few changes or updates and add something
else to the package. Without losing your credibility to
visitors and buyers, you can elect to bring back the
product in the coming months.

For your online marketing success,

Cocoy

Dear Reader,

Anyone who has ventured into the internet marketing niche
can spend his time and money buying all kinds of ebooks,
home study programs, software in order to learn the tricks,
techniques and equip himself to compete well in the
internet marketing arena.  But there’s only one basic thing
in the online marketing world that can make make or break
the affiliate marketer’s quest for online success and that
is traffic.

Choosing affiliate marketing for your niche market means
working hard indeed since one has to stand out and compete
in the fiercely competitive side of online marketing world.
This is due to the enormous number of people who are into
affiliate marketing and the huge size of the web that one
can imagine getting into despite real challenges that can
stand on your way to your journey.

There are 5 time-tested ways that can help help anyone
who has the guts, determination and mental preparedness
to get ahead in the affiliate marketing business.

The first method is to writing articles and contents to
let everyone know about your blog or site.  As they say
content is king.  Online marketers, subscribers and
visitors look for good content and it is the most
determining factor that can attract more visitors and
readers who will keep coming back to learn more from
your blog or site.

The second method is to contact other blog or site owners
and request for link exchanges. These sites should be
related or similar to your site’s or blog’s content in
order to attract interests and generate the best effect
of linkages.

The third method is by building up a list of prospects.
You can start from your address book or buy leads or
advertise on lead generating sites. You can contact these
people from time to time utilizing autoresponders &
newsletters to keep in touch with your prospects or
readers.  Affiliate marketers who want to make it big
can and should accomplish this.

The fourth method is by starting your own affiliate
program. Affiliates can take care of all of the work in
promoting your site or blog and they can bring in a
surprising amount of traffic to your blog or site. This can
result to increased sales and your affiliates and you as
site or blog owner can both generate good traffic alike
from this program.

The fifth step, which most online marketers have found
some challenges, is learning and making the most of how
search engines can work for your blog or site in generating
targeted traffic for free.  Obtaining high search engine
ranking is important so you can attract more visitors and
convert these people to potential buyers.  Researching and
finding the right keywords is the way you can accomplish
this goal. If your site can make it to the top of the
rankings, you are making it easy for people to find your
site and this will mean much larger commissions for you!

For your online marketing success,

Cocoy

Dear Reader,

Simple affordable traffic tactics that work may sound
easy but for other online marketers they still have that
difficulty generating enough traffic to their site.  If one
employs affordable site traffic tactics that work, it will
be a win-win situation and you can be in for a great
online success early in your online marketing career.

What are these affordable site traffic tactics? You will
be surprised that some of these affordable traffic tactics
can be practiced easily and put into better traffic mileage
sans spending more dollars to achieve online marketing
success.

1. Writing articles.

That’s right.  Writing articles can create wonders to your
site traffic.  Put those keywords on your article, create
a good resource box, submit to article directories and
you can garner more visitors in a short period of time.
You can also buy PLR articles, re-write these articles and
submit to more article directories.

2. Exchange links.

Never underestimate the power of link exchange. This is
an affordable site traffic tactic that people tend to
overlook. You want to find out where to make the link
exchange? That’s easy: type your site’s keywords in a
major search engine, visit each of the top results that
come out and ask for the link exchange.

3. Forum posting.

Search for forums that are highly related to your site and
start making your presence known by posting your comments
or asking questions.  Start making friends online and share
your site link.  This traffic tactic is subtle way of
advertising your site through your signature that works
effectively.

The internet is rich with tools that churn out impressive
results. There are software to try out that can take care
those article submissions, exchanging links, forum posting
and utilizing keywords search tools. Once this is taken
care of, the rest of this online marketing promotion will
be easy!

These 3 affordable traffic tactics can really work wonders
to your online marketing success.  They are time-tested
to work.  The choice is yours.

For your online marketing success,

Cocoy